The first Scene is basically explaining that Gregory and Sampson are mad at the Montagues. They want to rebel and fight back. The whole scene is them arguing over what they are going to do and what they will do if they fight back or anger them more.
For advertising I could make posters that are designed like a boxing match. That way people would understand the fighting aspect of it. I could say that the Montagues are in one corner and Gregory and Sampson are in the other. This will draw peoples' attention to want to know what happens if they haven't read the book or don't already know.
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